Custom Software
Custom Software, Built Around Your Business
Software that fits the way you work — not the other way around. We custom-build the portals, platforms and internal tools that run your business, on Ruby on Rails: a proven, secure foundation that grows with you.
Investment: scoped individually — price on request — every build is scoped to you; this is where conversations start.
Generous discounts for volunteer-based non-profits and charities.
What We Build
If your team runs on spreadsheets, workarounds and copy-paste, this is the software that replaces them. A few of the things clients ask us for:
Customer & Supplier Portals
Give customers, members or suppliers their own login — self-service instead of email back-and-forth.
Booking & Payment Platforms
Take bookings, collect payments and manage the whole flow in one place, end to end.
Internal Tools & Dashboards
Replace manual admin with systems that track the work and surface the numbers that matter.
Integrations & Automation
Make the tools you already use talk to each other, so data stops being retyped between systems.
AI-Enabled Features
Assistants, document drafting and smart automation built into your product — where they genuinely add value.
APIs & Mobile-Ready Apps
Robust APIs and responsive web apps that work wherever your team and customers are.
Custom-Coded by People. Accelerated by AI.
Every platform we ship is thoughtfully engineered and custom-coded in close collaboration with you — not a generic application generated by AI. You get software someone actually thought about, and someone you can actually talk to.
We do use AI where it earns its keep: as a tool that speeds up our work, and as features built into yours — assistants, document drafting, smart automation. It enhances the engineering; it doesn't replace it.
Why Ruby on Rails?
Under the hood, we build on Ruby on Rails — the framework behind platforms like Shopify, GitHub and Basecamp. It's proven, secure, and fast to build with, which means your budget goes into features, not plumbing.
It also keeps maintenance sane. Rails platforms are famously long-lived — the software we build is meant to still be earning its keep in ten years.
Our Development Process
A proven methodology that ensures your project is delivered on time and exceeds expectations.
Discovery & Planning
We analyse your business requirements, define project scope, and create a detailed technical roadmap.
Development & Testing
Agile development with continuous testing, code reviews, and regular progress updates.
Deployment & Support
Seamless deployment to production with ongoing maintenance and support services.
Proof it works
NPC 50th Anniversary
Celebrating 50 years of the National Provincial Championship — 14 unions, one purpose-built platform.
Frequently asked questions
What kind of software do you actually build?
Is the software custom-coded, or generated by AI?
Why Ruby on Rails?
How do we get started?
Based in New Plymouth, Taranaki — working with businesses across New Zealand.